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	<description>Strategies for Growing BtoB</description>
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		<title>Social media tools align with b-to-b sector</title>
		<link>http://trendspeak.com/2011/05/09/social-media-tools-align-with-b-to-b-sector/</link>
		<comments>http://trendspeak.com/2011/05/09/social-media-tools-align-with-b-to-b-sector/#comments</comments>
		<pubDate>Mon, 09 May 2011 12:05:15 +0000</pubDate>
		<dc:creator>ABI marketing public relations</dc:creator>
				<category><![CDATA[Amy Epstein]]></category>
		<category><![CDATA[B2B Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B-to-B Social Media]]></category>
		<category><![CDATA[b2b marketing strategy]]></category>
		<category><![CDATA[BtoB]]></category>
		<category><![CDATA[btob pr]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://trendspeak.com/?p=800</guid>
		<description><![CDATA[By Amy Epstein Word of mouth, it is said, is the most effective marketing out there. And in the highly knowledgeable, often technical world of b-to-b, this is even more so the case. Word-of-mouth is far easier to build when everyone is speaking the same language. Given that b-to-b decision-making is heavily reliant on peer-based [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendspeak.com&amp;blog=1177825&amp;post=800&amp;subd=abitest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">amyeps</media:title>
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		<title>Encouraging Men to Exercise Their Buying Power</title>
		<link>http://trendspeak.com/2011/05/05/encouraging-men-to-exercise-their-buying-power/</link>
		<comments>http://trendspeak.com/2011/05/05/encouraging-men-to-exercise-their-buying-power/#comments</comments>
		<pubDate>Thu, 05 May 2011 13:41:48 +0000</pubDate>
		<dc:creator>Elliot Schimel</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Charlotte Fougeres]]></category>
		<category><![CDATA[Brand Managers]]></category>
		<category><![CDATA[Consumerism]]></category>
		<category><![CDATA[in-store marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://trendspeak.com/?p=790</guid>
		<description><![CDATA[By Charlotte Fougeres Women contribute to 80 &#8211; 85% of all consumer purchases.  Being a self-admitted shopaholic, I concede that I most likely contribute a great deal of this percentage. So, yes, we women love shopping, and the figures prove it.  I enjoy all kinds of shopping: clothes shopping, home shopping, even window shopping, but, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendspeak.com&amp;blog=1177825&amp;post=790&amp;subd=abitest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">elliotabi</media:title>
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		<title>Monday Mornings at ABI</title>
		<link>http://trendspeak.com/2011/05/02/monday-mornings-at-abi/</link>
		<comments>http://trendspeak.com/2011/05/02/monday-mornings-at-abi/#comments</comments>
		<pubDate>Mon, 02 May 2011 12:49:55 +0000</pubDate>
		<dc:creator>ABI marketing public relations</dc:creator>
				<category><![CDATA[Elliot Schimel]]></category>
		<category><![CDATA[Inside the Office]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Internal Communication]]></category>
		<category><![CDATA[Liniking Divisions]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://trendspeak.com/?p=785</guid>
		<description><![CDATA[By Elliot Schimel One of the constant challenges faced at many companies is internal communication. When a company’s divisions aren’t talking, it can often lead to slowed innovation or handicap a team from doing its best work. What’s the best way to kick-start company-wide communication to ensure that all divisions are efficiently sharing information? For [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendspeak.com&amp;blog=1177825&amp;post=785&amp;subd=abitest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Unplugged</title>
		<link>http://trendspeak.com/2011/04/27/unplugged/</link>
		<comments>http://trendspeak.com/2011/04/27/unplugged/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 12:56:59 +0000</pubDate>
		<dc:creator>ABI marketing public relations</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Paula Pou]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Hermes 3000]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[typewriter]]></category>
		<category><![CDATA[Unplugged]]></category>
		<category><![CDATA[Walden]]></category>

		<guid isPermaLink="false">http://trendspeak.com/?p=781</guid>
		<description><![CDATA[By Paula Pou I recently adopted a Hermes 3000—the 1970s typewriter, not a futuristic Parisian silk scarf. I’m not sure why I brought it home, but I’m pretty sure my sneaky subconscience (let’s call her Fifi) was behind it. See, Fifi is convinced that she needs to interact with something that doesn’t need a battery [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendspeak.com&amp;blog=1177825&amp;post=781&amp;subd=abitest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>First Impressions Aren’t Just For Meetings</title>
		<link>http://trendspeak.com/2011/04/21/first-impressions-aren%e2%80%99t-just-for-meetings/</link>
		<comments>http://trendspeak.com/2011/04/21/first-impressions-aren%e2%80%99t-just-for-meetings/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 12:33:38 +0000</pubDate>
		<dc:creator>ABI marketing public relations</dc:creator>
				<category><![CDATA[James Nicholson]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[God is in the Details]]></category>

		<guid isPermaLink="false">http://trendspeak.com/?p=772</guid>
		<description><![CDATA[By James Nicholson “You&#8217;ll never get a second chance to make a great first impression.” Hackneyed? Yes. Trite? Probably. Wrong? No. We may roll our eyes when someone trots out this cliché, but that doesn’t mean we don’t follow it to the letter. Every time you don a suit and tie for an interview, every [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendspeak.com&amp;blog=1177825&amp;post=772&amp;subd=abitest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendspeak.com/2011/04/21/first-impressions-aren%e2%80%99t-just-for-meetings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/281c6db7c84ae4f884ea68b648c78ac9?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">amyeps</media:title>
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		<media:content url="http://abitest.files.wordpress.com/2011/04/shcool1.jpg?w=300" medium="image">
			<media:title type="html">SHCOOL</media:title>
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		<item>
		<title>The Chinese Social Media Bandwagon</title>
		<link>http://trendspeak.com/2011/04/13/the-chinese-social-media-bandwagon/</link>
		<comments>http://trendspeak.com/2011/04/13/the-chinese-social-media-bandwagon/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 13:15:05 +0000</pubDate>
		<dc:creator>ABI marketing public relations</dc:creator>
				<category><![CDATA[Asia]]></category>
		<category><![CDATA[Juliet Zhu]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B-to-B Social Media]]></category>
		<category><![CDATA[Chinese B-to-B]]></category>
		<category><![CDATA[Chinese Social Media]]></category>
		<category><![CDATA[Chinese Social Media Bandwagon]]></category>
		<category><![CDATA[Social Media Asia]]></category>

		<guid isPermaLink="false">http://trendspeak.com/?p=766</guid>
		<description><![CDATA[By Juliet Zhu Here is a snapshot of my family on Chinese New Year’s Eve: we are all sitting in front of the TV watching the annual New Year gala concert performances on China Central Television. My dad is busy posting updates and ‘following’ others on Sina Weibo through his iPhone, while my mom is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendspeak.com&amp;blog=1177825&amp;post=766&amp;subd=abitest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendspeak.com/2011/04/13/the-chinese-social-media-bandwagon/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/281c6db7c84ae4f884ea68b648c78ac9?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">amyeps</media:title>
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		<title>What’s in a Name?</title>
		<link>http://trendspeak.com/2011/04/11/what%e2%80%99s-in-a-name/</link>
		<comments>http://trendspeak.com/2011/04/11/what%e2%80%99s-in-a-name/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 12:41:32 +0000</pubDate>
		<dc:creator>ABI marketing public relations</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Jen Sprance]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[btob branding]]></category>
		<category><![CDATA[Corporate Branding]]></category>
		<category><![CDATA[Harvard]]></category>
		<category><![CDATA[Harvard Business School]]></category>

		<guid isPermaLink="false">http://trendspeak.com/?p=762</guid>
		<description><![CDATA[By Jen Sprance It’s been confirmed – a rose by any other name WOULD NOT smell as sweet! Sorry Shakespeare. A recent study by a Harvard Business School professor validated what all of us marketers and public relations professionals have been preaching all along – a brand is a powerful thing. It can significantly influence [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendspeak.com&amp;blog=1177825&amp;post=762&amp;subd=abitest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendspeak.com/2011/04/11/what%e2%80%99s-in-a-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/281c6db7c84ae4f884ea68b648c78ac9?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">amyeps</media:title>
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		<title>Loyalty is Key</title>
		<link>http://trendspeak.com/2011/04/06/loyalty-is-key/</link>
		<comments>http://trendspeak.com/2011/04/06/loyalty-is-key/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 12:07:54 +0000</pubDate>
		<dc:creator>ABI marketing public relations</dc:creator>
				<category><![CDATA[B2B Public Relations]]></category>
		<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Erica Helton]]></category>
		<category><![CDATA[Sales Support]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Airlines]]></category>
		<category><![CDATA[consumer loyalty]]></category>
		<category><![CDATA[distributors]]></category>
		<category><![CDATA[loyalty programs]]></category>
		<category><![CDATA[suppliers]]></category>

		<guid isPermaLink="false">http://trendspeak.com/?p=756</guid>
		<description><![CDATA[By Erica Helton As a frequent traveler, I’ve made a concerted effort recently to remain loyal to one airline and one hotel brand.  I was pleasantly surprised to learn last month that my hotel status had gone up a rung – to the coveted Gold standard.  The next time I checked in, I was thrilled [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendspeak.com&amp;blog=1177825&amp;post=756&amp;subd=abitest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://trendspeak.com/2011/04/06/loyalty-is-key/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">amyeps</media:title>
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		<title>ABI Named to B2B Magazine&#8217;s Top Agency List</title>
		<link>http://trendspeak.com/2011/03/21/abi-named-to-b2b-magazines-top-agency-list/</link>
		<comments>http://trendspeak.com/2011/03/21/abi-named-to-b2b-magazines-top-agency-list/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 12:31:26 +0000</pubDate>
		<dc:creator>ABI marketing public relations</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://trendspeak.com/?p=747</guid>
		<description><![CDATA[ABI Marketing Public Relations is proud to announce that it was named to B2B Magazine’s list of top agencies in 2011. Inclusion on this list emphasizes ABI’s ongoing commitment to helping business-to-business companies increase market share through strategic marketing public relations. This focus has allowed the firm to help clients grow business worldwide. Filed under: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendspeak.com&amp;blog=1177825&amp;post=747&amp;subd=abitest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">amyeps</media:title>
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			<media:title type="html">ABI Logo</media:title>
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		<title>I choose my words carefully, and I never repeat myself</title>
		<link>http://trendspeak.com/2011/03/09/i-choose-my-words-carefully-and-i-never-repeat-myself/</link>
		<comments>http://trendspeak.com/2011/03/09/i-choose-my-words-carefully-and-i-never-repeat-myself/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 13:25:25 +0000</pubDate>
		<dc:creator>ABI marketing public relations</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Shariq Sharif]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[British Airways]]></category>
		<category><![CDATA[Dalton Russell]]></category>
		<category><![CDATA[Reputation management]]></category>
		<category><![CDATA[Shane Warne]]></category>
		<category><![CDATA[social media landscape]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://trendspeak.com/?p=742</guid>
		<description><![CDATA[By Shariq Sharif “My name is Dalton Russell. Pay strict attention to what I say, because I choose my words carefully, and I never repeat myself”. Yes, the film “Inside Man” begins in medias res with Dalton Russell (Clive Owen) narrating the above statement. For my own ironic amusement, I sometimes rewind the scene and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=trendspeak.com&amp;blog=1177825&amp;post=742&amp;subd=abitest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">amyeps</media:title>
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