Posts filed under 'Life Sciences'
Live from AACC: Get Past the Buzzes and Whistles: Promote Benefits
ABI’s Daniel Sorrell speaks about communicating the labor saving benefits of technology over the buzzes and whistles. Reporting live from the AACC Expo in Chicago.
AACC is the largest clinical lab exposition in the world.
Add comment July 24, 2009
Live at AACC: Services and Upgrades Key
ABI’s Daniel Sorrell reports live from AACC. Services and upgrades are heavily featured at this year’s show.
AACC is the largest clinical lab exposition in the world.
Add comment July 22, 2009
Audio: Position Value Not Cost
Simona Georgescu talks about positioning a company’s unique value proposition. She stresses that a company needs to do more than talk about lowering costs.
Add comment March 19, 2009
Interphex and the Economy
Much of the reporting today from Interphex (listen to all of the podcasts from Interphex here) has referenced the economy. We’ve had a huge response to these casts and we’ll continue to post them. For all the new visitors to Trendspeak, don’t forget to check out ABI resource on the economy at:
Add comment March 17, 2009
Audio: Now Is the Time to Launch
Simona Georgescu reports on why now is the right time to get the word out on a new product or service at Interphex and beyond:
For all the new visitors to Trendspeak, don’t forget to check out ABI resource on the economy at: http://www.abipr.com/economy
Add comment March 17, 2009
Audio: Jumpstart Launched at Interphex
Alan Isacson, president of ABI, speaks about jump starting new products and services in the Life Sciences in a three step program. ABI is launching the program this week and will be posting more information on its website. In the meantime, if you’re interested in learning more, email Simona at simona@abipr.com
For all the new visitors to Trendspeak, don’t forget to check out ABI resource on the economy at: http://www.abipr.com/economy
1 comment March 17, 2009
Audio: The Benefits of Flexibility
Daniel Sorrell, reporting from Interphex 09, speaks about promoting the value of flexibility and the need for life science companies to promote its benefits over technology features.
For all the new visitors to Trendspeak, don’t forget to check out ABI resource on the economy at: http://www.abipr.com/economy
Add comment March 17, 2009
Audio: Interphex Begins
ABI is reporting on trends in the life sciences from Interphex ‘09 in NYC this week.
Here’s the first podcast from ABI’s Life Sciences Director Jennifer Sprance.
Add comment March 17, 2009
AUDIOCASTS FROM INTERPHEX 09
INTERPHEX is an important international tradeshow covering the Life Sciences. ABI’s Life Science team will be there working with clients and the media. But they’re also going to take time out to report on many of the trends they’re seeing at the show. We’ll post those audiocasts here on Trendspeak. It should be an opportunity to see how the Life Science market is reacting to the economy as well as to growth trends in medicine. Anything you think they should cover? We’d love to hear your comments below!
Listen to the audiocasts here: Link
From ABI’s press release:
Agency Will Report on Trends & Opportunities from Show Floor
ABI announces that it will report via audiocasts from INTERPHEX ‘09 (March 17 – 19 in New York City). Representatives from the business-to-business marketing public relations agency will speak about trends at the show and how companies are communicating new products and services. The audiocasts will be posted on www.abipr.com and www.trendspeak.com as well as on the agency’s YouTube Channel ABIMarketingPR (http://www.youtube.com/ABIMarketingPR).
“Strategically communicating the business value of new products, services, and expertise is vital in the Life Sciences,” said Jennifer Sprance, ABI’s Global Director of Life Sciences. “We will be providing perspectives on trends affecting the industry and reporting on how companies are acting on those trends. We will also be offering strategies that companies can use to discover opportunities in the life sciences marketplace.”
INTERPHEX (www.interphex.com) focuses on technology, education, and sourcing of products and services that drive scientific innovation for the Life Sciences from drug development to market.
ABI focuses exclusively on BtoB marketing public relations for a wide range of businesses. It has a particular focus on the Life Sciences, helping suppliers to pharmaceutical and medical device companies all over the world grow their businesses with strategic communications programs. ABI works with these businesses from its offices in New York, London, and Singapore.
1 comment March 11, 2009
Advertising Hits Medical Journals
Reed Elsevier’s launch of online advertisements to support free subscriptions to its www.OncologySTAT.com cancer research website ushers in a new era in scientific journaling. Unlike traditional medical journal business models, which charge premium subscription fees for article access, OncologyStat.com will provide relevant content to oncologists free-of-charge, courtesy of its e-advertisers.
Reed cites the lucrative future of online advertising, which the company hopes will subsidize any lapse in subscriptions caused by free online access. With only three percent of pharmaceutical marketing dollars spent online, the potential for growth is immense.
Reed’s issue is common in the publishing community as publishers continually seek to institute the optimal balance between free vs. fee-based access to online content without diminishing the value of printed media. Given that subscriptions to Reed’s printed journals can range from hundreds to thousands of dollars per year, this is an issue worth noting.
It will be interesting to see how the site pans out. Will it be the answer to the medical community’s prayers for cheaper access to value-added research?
More info at: http://www.nytimes.com/2007/09/10/business/media/10journal.html?_r=1&ref=todayspaper&oref=slogin
Add comment October 16, 2007
