Trendspeak

Social media is of rapidly increasing importance as a marketing vehicle – and it’s not only for consumer product companies. In fact, a recent survey published in B-to-B Magazine by the Association of National Advertisers found that 57% of BtoB marketers surveyed said they are now using social media channels, up from just 15% in 2007.

But social media can do more than just ensure that your company is part of the conversation. It can also help you can achieve tangible business value, which can make the time and budget investment a bit easier to swallow.

Key benefits from a well-executed social media strategy include:

• Generating a larger volume of results in search engine queries relevant terms;
• Decreasing the competition’s search engine ranking;
• Gathering market knowledge through access to a constant stream of opinions and reviews of products and brands (similar to an ongoing focus group);

Further, a solid social media strategy can build credibility for your company through the communications of its executives and help reach a broader range of target audiences who may utilize your product or service in the future.