ABI’s Thought Leadership Resource
July 1, 2009
Looking for some great ideas to enhance sales and marketing? ABI’s Thought Leadership page has several good articles that look at sales and marketing as a combined effort. Offering strategies and pointing out pitfalls, ABI’s articles look at the unique circumstances that BtoB companies face. Particularly today, companies tend to rely on technology to communicate a message and leave sales teams out of the loop. Conversely, many sales people look at marketing as a lead machine that’s broken without considering how they could actually be making the entire system better.
From one of the articles:
It’s Business 101: Marketing and Sales are the two forces that drive business; whether itÍs a small one-person operation or a global corporation, these are the two distinct channels of reaching customer and prospects. Or at least that’s the traditional thinking…
Read more at ABI’s Thought Leadership Page
Entry Filed under: Advertising, B2B Public Relations, Closing the Loop, Decommodification, Economy, PR, Positioning / Messaging, Public Relations, Recession. Tags: BtoB, knowledge, leadership, leads, Marketing, Public Relations, resource, sales, selling, thought.
Trackback this post | Subscribe to the comments via RSS Feed