Trendspeak

ABI’s Jumpstart Helps Build BtoB During Recession

May 18, 2009

ABI just launched a new program called JUMPSTART.   Alan Isacson, president of ABI, previewed the program at the Interphex Show in New York City in March of this year with an interview on Trendspeak.  Many marketing agencies are crying “Don’t Cut Marketing During a Recession!” but few offer tools to actually build a program in a tight budget.  JUMPSTART is different in that it offers tools and expertise and is budget concious.  The press release is below, but get more information at abipr.com/economy:

ABI JUMPSTART™ is a new public relations service helping business-to-business industrial and technology companies support sales and discover opportunities cost-effectively.  ABI, Inc., a leading B2B marketing public relations agency, helps companies identify and communicate unique business value that resonates with customers and prospects, supporting sales development and business growth.

“These are challenging times, but there is still business out there to be won.  JUMPSTART is what companies need now: a cost-effective public relations support program for tight budgets to win that business quickly,” says Alan Isacson, president of ABI.  “We offer business-to-business companies an affordable yet strategic three-step plan to uncover opportunities with key decision makers.”

ABI JUMPSTART comprises three components executed over three months, to ensure the program stays within a tight budget and generates rapid results:

1.)  ABI works with a company to develop a strong messaging platform for the product or service, with a clearly defined business value. The platform is based on market factors, sales goals, competition, and customer needs.

2.   ABI develops a set of strategic messaging tools based on the platform to educate – and generate interest from – target audiences. These tools can include press releases, expert bylined articles, sales presentations, audio and video casts, ‘elevator speeches’, and other online and traditional communication tools.

3.   ABI uses these tools to maximize exposure of a company, product, or service through print and digital media outreach.  This effort is backed by ABI’s extensive media relations expertise. The company also enhances search engine optimization (SEO) using keyword analysis, keyword profile development and value-added website content, developed to reflect the new positioning.

The program focuses on three industries in up to three geographic regions. JUMPSTART targets core print and online media only, ensuring that quality content reaches top decision makers. More information on the program plus other tips and strategies for growing BtoB during the economic downturn can be found at www.abipr.com/economy.

Entry Filed under: B2B Public Relations, Decommodification, Economy. Tags: b2b, BtoB, building business, Economy, jumpstart, Recession.