Trendspeak

ABI has made BtoB Magazine’s Top Agencies for 2009.  You can download the full listing here: Link

From the article round-up:

B-to-b ad agencies faced a challenging 2008, as the economy started to slow in the early part of the year and plummeted in the fourth quarter. By the time the wreckage was tallied, total ad spending was down 2.6% from 2007, according to Nielsen Monitor-Plus.

However, many b-to-b agencies succeeded in growing their businesses last year—some reported their most profitable year ever—by focusing on understanding their clients; developing relevant, compelling creative; and expanding into new areas such as green marketing and social media.