Trendspeak

Ask any marketing person about what to do during a recession and the first thing they’ll say is “Don’t Cut Marketing!”  That’s all well and good, but how do you actually succeed?  Obviously you can’t expect to do the same old thing and expect the leads to waltz through the door.  ABI has posted 5 tips on their website to get you started…

During a recession BtoB marketing is an investment. You have to do it in the bad times to realize gains in the good times. While many companies only market after a recession is over, the real winners emerging from economic hard times are the ones that do the exact opposite. Aggressively marketing after you’ve won business means that you’re essentially buying into the market after it’s regained value. You may feel good when your numbers return but you’ve actually missed a huge opportunity during the economic recovery.

Here are 5 quick tips to make sure you don’t miss that opportunity during and after this economic crisis.

Read the rest here: Link