Audio: Alan Isacson On Growing Business During Downturns
October 15, 2008
Alan Isacson has helped companies grow through good times and bad. He talks about some of the strategies and tactics BtoB companies should take in a downturn and the opportunities for growth even when things slow down.
Entry Filed under: Audio, B2B Public Relations, Decommodification, PR, Positioning / Messaging, Public Relations. .
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1. Harvard Business on Marketing in “The Great Disruption” « Trendspeak | January 5, 2009 at 9:35 pm
[...] In the Harvard Publishing Blog, Scott Anthony explores the idea of moving beyond the phrase “crisis” and into “condition” in his entry Innovation in the Great Disruption. The idea is that simply waiting for conditions to improve will not be enough for most companies to survive. Recognizing that the whole game plan has changed. His ideas echo a recent podcast from Alan Isacson on Marketing in a Challenging Economy: [...]
2. Three Big BtoB Trends. Three Great Podcasts. « Trendspeak | June 11, 2009 at 6:43 pm
[...] Alan Isacson talks about growing BtoB even during a down turn. Read the original post here. [...]