Trendspeak

Packaging Highlighted on ‘Cool Hunter’

July 5, 2007

Communicating with brand owners and designers isn’t confined to traditional channels of the media. Cool Hunter is a good example of a site that attracts an audience of the generally curious, to serious artists, designers, and brand experts.

For example, the site has a section on ‘cool’ packaging and has, arguably, one of the best galleries of global packaging design from around the world. Not only is packaging elevate above the simply functional in this forum, it is cited as a way to elevate a brand and drive sales.

Sites like Cool Hunter are an important conduit to communicating beyond commodity. They are read by decision makers that know the value of differentiation. In addition, creating a B2B dialogue with these types of sites establishes credibility in the marketplace with designers, brand owners and even the public. Perhaps most important, is that these sites are a rare opportunity to leverage B2C trends and opinions in the B2B world.

Check out CoolHunter’s packaging section (Link).

Entry Filed under: B2B Public Relations, Branding, Decommodification. .